AUSA Dumper 3.5T

AUSA – Reinforcing the compact strategy

In line with its compact approach, Smith Power Equipment used the recently-ended bauma CONEXPO AFRICA to present a range of few
products from several new international partners, namely AUSA, Haulotte and Italian attachment manufacturer, Cangini.

Mario Torres with Tom Bloom at bauma CONEXPO Africa 2018
Mario Torres with Tom Bloom at bauma CONEXPO Africa 2018

The new distributorship agreements with the internationally-renowned brands further reiterate the local distributor’s pioneering position in the local compact market. Bear in mind that the new ranges join an ever-growing and updated line of compact excavators from leading international manufacturer, Kubota, already  distributed locally by Smith Power since 2014.

Of interest to Capital Equipment News was the distribution agreement with AUSA, a leading Spanish OEM renowned for its extensive range of dumpers, rough terrain forklifts and all-terrain telescopic handlers. The exclusive distribution agreement, which allows Smith Power to offer AUSA’s full range, was signed in  September 2017.

Tom Bloom, general manager for Construction Equipment at Smith Power Equipment, says a key deciding factor in opting for this gear is that it fits perfectly into the local distributor’s compact strategy. Added to that is the fact that AUSA’s range of equipment is powered by Kubota engines, which are already distributed and supported by
Smith Power locally.

Mario Torres, regional manager for Africa at AUSA, tells Capital Equipment News that the Spanish OEM is excited to have partnered a well-established dealer of Smith Power Equipment’s stature. He is optimistic that the distributorship agreement will further boost AUSA’s business in Africa, a hub which already represents 8-10% of the Spanish OEM’s global business.

AUSA has three previous distributors in the local market, but Torres believes Smith Power’s extensive footprint and dedicated compact strategy will be key to further growing the brand locally. Full range
Bloom is mostly excited about AUSA’s range of rough terrain forklifts, which gives the company the much needed traction into arduous working conditions.

AUSA forklifts are versatile machines capable of handling heavy loads on rough and sloping terrain. This makes them suitable for construction, mining, agriculture and industrial applications,” explains Bloom, adding that the wide line of off-road and semi-industrial models ranges from 2,5 t to 3,5 t.

We have a specific focus on three models. These are the D150, an entry level model with a 1,5 t load capacity, as well as the D250 (2,5 t) and the D350 (3,5 t). We have initially brought in the D250 and D350 models, and both units have already been sold. We have also
imported two Tauralifts, and we are busy closing deals on these machines,” adds Bloom.

Ausa Dumper 3.5T Rough Terrain
Ausa Dumper 3.5T Rough Terrain

AUSA is a big name in the global dumper market and offers the most
varied range in this market segment. Bloom maintains that compact wheel dumpers are replacing smaller trucks on many construction sites. Due to their compact size, they are now the preferred solution to transport material in particularly difficult terrain and where space is at a premium. The dumper, together with a compact excavator,
is a perfect combination for urban construction.

The model range includes a rigid chassis dumper with a 1 500 kg payload, as well as the articulated dumpers from 2 500 to 3 500 kg. “There are 4WD, 2WD, mechanical, hydrostatic and torque converter transmissions available in combination with front loading and swivel unloading hoppers.

Cangini Attachments
Cangini Attachments

With Cangini, we are able to offer a wide range of attachments, from crusher buckets, winches, brackets, quick hitches, to screening buckets, grapples, wood grabs, mulchers, augurs, rippers, broom sweepers and pallet forks,” says Smith.

Bloom says the attachment solutions can also be used for other manufacturers’ equipment to allow multibrand equipment owners to maximise versatility on their different pieces of equipment. However, Bloom reiterates that the Cangini product is  predominantly focused on compact equipment, from 14 t tool carries downwards.

We have previously sourced attachments from Cangini to supply to our customers over a number of years, but we have since tied up the exclusive distribution towards the end of last year.” Growing compact market Although the trend towards compact equipment is still very much in its infancy locally compared with international
markets, Bloom is adamant that the future is compact and there are clear signs that the market is on a sustainable growth path.

Bloom says the 100% sales growth year-on-year since it introduced its Kubota range of mini excavators is testimony that there is a steady uptake of this gear in the local market. However, he believes that education remains key if the market is to further grow locally.
We continue to educate our customers on the greater potential of this gear. Compact equipment is a trend that has been proven globally. Our strategy is to grow this market, through education and demonstration,” says Bloom.


Bloom adds that Smith Power is working towards being a one-stop shop for all things compact, and the local distributor will carefully seek further distribution agreements with international suppliers to offer a full, but complementary compact range. “We are aggressive,
but also cautious that we continuously offer our customers the best service, while experiencing growth,” adds Bloom.

We are fully aware of the importance of service and we continue to invest heavily in this area of our business,” says Bloom.

Smith Power recently opened a new branch in Cape Town in November last year. On March 1 this year, the company opened another branch in Nelspruit, Mpumalanga. The local compact specialist has also invested in additional support vehicles to look after its existing customers and dealers.

Meanwhile, the appointment of Eugene Brown, a proven compact expert, to head up Smith Power’s sales division is a statement of intent to establish a compact empire in southern Africa.

One of our strengths is our footprint. We currently have over 50 dealers and branches throughout South Africa. We continuously work with our dealers and branches to provide customers with product, solutions and after-sales service,” concludes Bloom.

This article was featured in the Capital Equipment – May 2018 and also on their website [click here].

This article was featured in the Eastern Cape Industrial Business News July Aug 2018.

This article was featured in the KZN Industrial Business-News Aug Sep 2018.

This was featured on the African Petro Chemicals website [click here]

This article was featured in the Construction World – June 2018.

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