MEDIA RELEASE FROM SMITH POWER EQUIPMENT
When forklift truck sales and rental specialists, Action Equipment Company (AEC), were first introduced to the Kipor forklift range three years ago they were a little sceptical. “We move very cautiously in our business, which has been a major reason for our success,” says AEC marketing manager Yolanda Jeffries. “So when we were first introduced to the Kipor product, while it gave an excellent first impression of quality, we still needed to see for ourselves. The fact that Kipor was being distributed by Smith Power Equipment (SPE) was the deciding factor for us to take it on and prove it was a great product,” she says. And prove it they did! In the three years that AEC has been a Kipor dealer it has bought more than 100 Kipor forklifts from SPE.
“After just a few days of trials and testing we knew that we had something that we had been looking for – for a number of years,” says Jeffries. “Both the diesel and battery-powered forklifts are solidly built with excellent and user-friendly design and operator layout and their reliability is phenomenal.”
AEC began by putting the Kipor range into its own 300-strong rental fleet but before long they were selling Kipor product to a wide range of businesses in different industries. It was not long before AEC was cleared by Kipor and SPE to become an authorised Kipor dealer and the company has not looked back since then.
“We can offer our customers the best of both worlds in terms of quality and pricing. They can choose to rent a new Kipor forklift with full maintenance included or to purchase the machine outright,” says Jeffries.
She adds that by having its own specialist forklift workshops, by offering a 24/7 breakdown service, by operating its own roll-back vehicles, by having service agents countrywide and by having so many years of cumulative experience, AEC is able to give a world class, comprehensive service to its customers. “However, the icing of the cake is being able to represent Kipor throughout South Africa.
This, in addition to the fact that SPE has, as we expected, provided the best possible service and backup support, has made a palpable difference to our business,” Jeffries says.
AEC has won “Kipor Dealer of the Year” for two years running now and Tom Bloom (General Manager – Kipor South Africa, says it has been a privilege dealing with them. “Their expertise and ours make a formidable team in the forklift industry,” Bloom concludes.
Caption for photo:
Left to Right:
Garry Davies (Operations Director – Action Equipment Company)
Yolanda Jeffries (Marketing Manager – Action Equipment Company)
Tom Bloom (General Manager – Kipor South Africa, imported and distributed by Smith Power Equipment)
This article was featured in the Forklift SA – February 2015.
Issued on behalf of:
Smith Power Equipment
Tel: (011) 284.2000
Contact: Robert Keir